Maximize Your Firm’s Growth with Tailored Ad Campaigns
With AdLawPro™, we provide data-driven digital advertising solutions designed specifically for law firms. Our customized campaigns ensure you reach the right audience, reduce lead costs, and achieve measurable results. Explore our flexible pricing campaigns and take control of your firm’s marketing success today.
Citywide Campaign
Tailored for Local Law Firms
Focused on firms targeting a single city, this plan includes one advertising channel (Google, Bing, Meta, or YouTube), with up to 3 ad groups and 100 keywords. The minimum ad spend is $5,000/month, making it ideal for boosting local visibility and driving client inquiries.
DMA Campaign
Designed for Regional Coverage
Best suited for law firms seeking to dominate a full Designated Market Area (DMA). Includes two advertising channels, up to 5 ad groups, and 150 keywords. The minimum ad spend for this plan is $15,000/month, giving your firm greater exposure across an entire region.
Statewide Campaign
Reach Clients Across Your State
Ideal for firms that want statewide exposure, covering up to 3 DMAs. It includes three advertising channels, up to 8 ad groups, and 200 keywords. The minimum ad spend is $35,000/month, designed to grow your practice across multiple regions within the state.
Nationwide Campaign
Expand Your Reach Nationally
For firms targeting multiple states, this plan provides comprehensive nationwide coverage, including all four advertising channels, up to 10 ad groups, and 250 keywords. The minimum ad spend is $110,000/month, perfect for firms looking to grow their clients nationally.
Pricing and Features Comparison
Feature
Citywide Campaign
DMA Campaign
Statewide Campaign
Nationwide Campaign
Starting Fee
$1,500/month
(Tier 1: +50%, Tier 2: +30%, Tier 3: +15%, Tier 4: 0%)
$3,500/month
(Tier 1: +50%, Tier 2: +30%, Tier 3: +15%, Tier 4: 0%)
$7,000/month
(Tier 1: +50%, Tier 2: +30%, Tier 3: +15%, Tier 4: 0%)
$21,000/month
(Tier 1: +50%, Tier 2: +30%, Tier 3: +15%, Tier 4: 0%)
Base Minimum Ad Spend
$5,000/month
(Tier 1: +50%, Tier 2: +30%, Tier 3: +15%, Tier 4: 0%)
$15,000/month
(Tier 1: +50%, Tier 2: +30%, Tier 3: +15%, Tier 4: 0%)
$35,000/month
(Tier 1: +50%, Tier 2: +30%, Tier 3: +15%, Tier 4: 0%)
$110,000/month
(Tier 1: +50%, Tier 2: +30%, Tier 3: +15%, Tier 4: 0%)
Base Recommended Ad Spend
$10,000/month
(Tier 1: +50%, Tier 2: +30%, Tier 3: +15%, Tier 4: 0%)
$25,000/month
(Tier 1: +50%, Tier 2: +30%, Tier 3: +15%, Tier 4: 0%)
$55,000/month
(Tier 1: +50%, Tier 2: +30%, Tier 3: +15%, Tier 4: 0%)
$170,000/month
(Tier 1: +50%, Tier 2: +30%, Tier 3: +15%, Tier 4: 0%)
Target Area
Single City
DMA-level (e.g., LA, SD)
Statewide, up to 3 DMAs
3 States, up to 3 DMAs per state
Advertising Channels
1 Channel
(Google, Bing, Meta, or YouTube)
Up to 2 Channels
(Google, Bing, Meta, or YouTube)
Up to 3 Channels
(Google, Bing, Meta, or YouTube)
Up to 4 channels
(Google, Bing, Meta, or YouTube)
Ad Groups
Up to 3 ad groups
Up to 5 ad groups
Up to 8 ad groups
Up to 10 ad groups
Keywords
100 targeted keywords
per ad group
150 targeted keywords
per ad group
200 targeted keywords
per ad group
250 targeted keywords
per ad group
Negative Keywords
Comprehensive list
Comprehensive list
Comprehensive list
Comprehensive list
Lead Generation
Local Leads
Regional Leads
Statewide Leads
National Leads
Market-Level Factoring Summary
Our pricing is based on the DMA (Designated Market Area) size and competitiveness, categorized into 4 tiers:
Tier 1 (Top 25 DMAs): Adds 50% to both service fees and minimum ad spend.
- Examples: New York (#1), Los Angeles (#2), Chicago (#3), Philadelphia (#4), Dallas-Fort Worth (#5), San Francisco-Oakland-San Jose (#6), Miami (#16).
Tier 2 (DMAs 26-65): Adds 30%.
- Examples: Portland (#22), Raleigh-Durham (#24), Charlotte (#21), Indianapolis (#27), San Antonio (#31), Milwaukee (#38), Nashville (#29), Columbus (#34).
Tier 3 (DMAs 66-100): Adds 15%.
- Examples: Tulsa (#62), Lexington (#63), Dayton (#64), Tucson (#72), Honolulu (#73), Omaha (#76), Des Moines (#75).
Tier 4 (DMAs 101+): No additional factor applied.
- Examples: Greenville-New Bern-Washington (#110), Reno (#109), Davenport-Rock Island-Moline (#111), Tallahassee-Thomasville (#112), Lincoln-Hastings-Kearney (#113), Evansville (#114).
This structure ensures fair pricing based on the resources and effort required to compete in each market size, providing flexibility for both larger and smaller markets.
View DMA rankings.
Exclusivity Policy
When a law firm purchases a specific area and field of law, such as Los Angeles for Personal Injury, they gain exclusive rights to that combination. This means we will not sell advertising services for the same geographic area and practice field to any other law firm. The exclusivity ensures that our clients are the sole beneficiaries of our marketing efforts in their targeted market, giving you a competitive advantage in attracting high-quality leads. This exclusivity applies to all tiers and helps guarantee that your campaigns are not competing with others in your specific area.
Pricing FAQ
Our pricing is based on the size and competitiveness of the Designated Market Area (DMA). We use a tiered system, with Tier 1 (Top 50 DMAs) being the most competitive and adding a 50% increase to the service fee and minimum ad spend. Smaller markets (Tiers 2, 3, or 4) have lower or no additional factors applied. This ensures fair pricing for the resources required in each market. View DMA rankings.
The base service fee covers all core aspects of managing your advertising campaigns, including customized ad strategies, ad group setup, keyword targeting, negative keyword lists, and ongoing optimization. It includes one advertising channel (e.g., Google or Bing), but additional channels can be added for an extra fee.
If you want to add a second or third advertising channel (e.g., adding YouTube or Meta to your Google campaign), we charge an additional fee of $1,000 per channel/mo. This fee covers the extra effort required to manage and optimize campaigns across multiple platforms.
Yes, you can. If your campaign requires more ad groups or keywords, you can add extra ad groups for $500 per group/mo and additional keywords for $200 per set of 100 keywords/mo. This gives your campaign more flexibility and precision in targeting potential clients.
When you purchase a specific geographic area and field of law, such as Boston for Family Law or Denver for Employment Law, you gain exclusive rights to that combination. We will not sell advertising services for the same market and practice area to another law firm, ensuring that your campaigns are not competing with others in your target area within our firm.
Yes, there is a one-time initial setup fee of $1,000. This fee covers the creation and configuration of your campaign, including ad group structuring, keyword research, and setting up tracking and reporting systems. This ensures your campaign is properly optimized from the start for the best performance.
Yes, we provide a comprehensive ad performance analysis for $250. This analysis includes a detailed review of your current campaign’s performance, identifying strengths, weaknesses, and areas for improvement. It’s a valuable tool to assess how effectively your ads are driving leads and to fine-tune strategies for better results.
Yes, we provide a professionally designed, conversion-optimized landing page for your campaign. The design fee is $1,200 (one-time), with a monthly hosting and maintenance fee of $200/month. We also offer A/B testing and optimization for $500/month (optional).
Yes, we create eye-catching, professionally designed display ads. Pricing is $750 for 1 custom ad, optimized for platforms like Google or Bing.
Absolutely! We offer a fully responsive, SEO-optimized website tailored to your practice for a one-time fee starting at $9,300. Ongoing hosting and maintenance is $349/month.